The co-founders believe that with the increased connectivity of information technology and social media, they can build a network and online platform connecting franchisers to franchisees that operates as a business growth tool as well. Franchise.pk is the one-stop solution for setting up a franchise in Khyber Pakhtunkhwa and eventually, all of Pakistan in every sector. In a span of a few months since its inception and development, the company has brought on board seventy franchises on board their online platform, six of which are international brands from the United Kingdom and United Arab Emirates. In addition to serving the franchising community in Pakistan, the co-founders have also diversified their revenue streams in a three-pronged manner. Firstly, they charge a commission on franchises reaching maturity; secondly, they have a quarterly magazine that promotes franchises and features relevant content; and lastly, they do PR and event management consultations for their franchisers and franchisees.